The Big 4 - Marketing & BTS

The Big 4 is award-winning action director Timo Tjahanto’s first Netflix production. The marketing campaign emphasized a deep dive into the brutality and humor of this action comedy. The Otherlands team provided both boots-on-the-ground BTS footage as well as an off-set marketing shoot, with our on-the-ground team working closely with the Netflix marketing team to develop ideas and concepts for both BTS featurettes and social media marketing.